The goal to increase transparency to the digital music landscape of China has seen the birth of Music 2.0.

With the undisputed expert of digital music in China, Terry, at the helm of this set up, Music 2.0 hopes to

• stir an independent dialog on of the current scenario within IFPI’s “most concerned” country,
• help shed some light on this side of the world to the international community and vice versa.

Mr Allen Guo of Yobo.com is interviewed for the first edition of Music 2.0. In a country lauded by many that long tail does not exist China, Yobo undertook a challenging task to ‘educate’ the musical palette of China. Read on!